Portfolio
Over the past 14+ Years, Erik Esparza has had the pleasure of growing into an astounding storyteller in both word and the visual arts. His journey began as he grew his photography business to one of Miami’s top photography companies in a short period. As he began to grow his knowledge in marketing and understand the importance of not just building a beautiful website but a brand that speaks to potential leads. All of this was made possible through a host of marketing techniques which has led to much success in the wedding and portrait photography field.
After understanding the gift Erik had for marketing, he decided to focus his attention on growing his skill set and venturing into the field, and deepening his knowledge of the craft. Project after project, he understands the importance of tailoring content to each organization’s needs and goals for specific marketing outcomes.
Erik believes the foundation of a successful business or individual is to be a thought leader in their space. Then comes the HOW and the METHOD of presenting this persona to potential clients in a way that is unique to their business model.
METHODS
Branding:
-Site a visual storytelling platform that provides a solution to a pain in the form of a good or service
-Implementation of consistent branding across all social and video streams
-Logo that makes sense and aligns with company vision
-Tagline that helps a potential client or users identify the value your good or service provides
-Packaging design – Imagery – Videos – Podcasts – Audible Books or education content
-Ads: PPC – Magazines – Billboards etc…
-Company or Business Swag
SEO (On-Page and Off)
-The Design of a Dynamic SEO-rich site with powerful topical/educational content Google and other top search engines eat up because their in-depth content
-Remember, “CONTENT IS KING.”
-Consistent copy across the site, which speaks in the same voice and tone.
-Properly index the site on all major search engines and use applications such as webmaster tools to gather data about site usage and navigation
-Consistent blogging
-Engaging in discussion forms such as forums, Reddit, and Facebook groups offering solutions, not sales, creatively leading back to the product or service.
-Press Releases
-Backlinking with trusted partners or influencers based whose business goals and vision align
-Creative and engaging Education or solution-based content across social and video streams leading back to
-Business listing on all major search engines
-Reviews
Social (Imagery and Videos)
-Consistent use of both photos and videos are very effective as continued branding and educational strategies in building trust for your product or service for both current and potential customers/clients.
-Keeping messaging on brand is key on these platforms
